Our various discussions surrounding our production company, we decided to adopt the name 'Nightfall Studios'. We selected 'Nightfall' as it is representative of the film's thrilling and dark nature. By referring to night, this connotes darkness, and the unknown surrounding the dark. Furthermore, within our production, "Love Me", the protagonist operates largely within the dark, kidnapping his victims. When discussing our logo, we collectively knew that we wanted it to feature a dark setting, situated at night. The street lamp slowly lights the setting, but not fully, leaving uncertainties lurking within the crevices of darkness. The logo eventually fades to black, creating an ideal beginning for our film. Overall, our logo is applicable to our thriller genre, as the logo connotes darkness alongside a gloomy undertone depicted by the street light partially illuminating the street.
To generate awareness of our production, we created a social media page for our film, Love Me. In the future we will be posting various links to trailers and updates on the production of the film. Social media offers a free platform for us to market and advertise our film. This is an ideal way to communicate with our target audience of 15 to 30 year olds. In doing so, Facebook provides us with a valuable resource ensuring our audience are provided with the latest updates around the film. This would include information on the film's released and production.
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