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Target Audience for Crime Thrillers


Target Audience for Crime Thrillers

The demographic for crime thrillers is not gender specific, targeting both males and females. Furthermore, the sub-genre generally targets adults over the age of 18, as the majority of films within the genre are certificated with 18 or R ratings, examples of this are Pulp Fiction, Se7en and Reservoir Dogs, which have all been deemed unsuitable for those under the age of 18. Crime Thrillers have so specific age range, but are generally targeted towards adolescence and young adults, typically younger than 40. Crime Thrillers are targeted towards nations with English as their primary language, as the biggest blockbusters within the genre are all scripted and acted in English. Therefore, the primary targets for Crime Thriller films are the United Kingdom, USA, Canada and Australia. Additionally, the majority of these films are set within these four nations, creating a relatable aspect between the characters on screen and the audience viewing the film. Crime Thrillers have the ability to attract audiences with various socio-economic statuses. For example, Crime Thrillers intrigue those of the upper class as generally this area of society is not involved with crime within their lives, and these films give an insight into the lives of the lower classes, something of which the higher class would not experience. On the other hand, Crime Thrillers can attract the lowest classes in society as this is typically the class in which many criminals are from. Therefore, this showcase of crime creates relatability between themselves, the characters and possibly the narrative. Therefore, the typical target audience for a Crime Thriller is an English speaking adult, with no specific gender or ethnicity.

The psychographics of the target audience for Crime Thriller involved a range of aspects, including interests, attitudes and opinions. The interest of the target audience will be those who are interested in crime or involved with crime themselves, this may include criminals or past offenders as well as retired or active detectives, investigators or those from the uniformed services. The target audience of Crime Thrillers can attract those of contrasting attitudes towards the productions narrative. For example, there is two end of the spectrums, those who agree or promote the acts within the films and those who oppose them but are curious about the film.

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